Why do you need a website for your business or company?

The answer to this question is not unique. First and most important, the website is your property, and it is you who decides what information to publish, add, modify or delete at all times. I always refer to a website with its domain.

Importance of Website

So that’s it. Your company page on Facebook is not yours, and Facebook owns it. The same happens with the other profiles you have opened on other social media. This is how you accept it in their Terms and Conditions of Use when you open the profile. Although likely, you will not read them, correct?

If you have an SEO Consultant website with your domain, you will not be at the mercy of what the owners of social networks decide to do with your profile or page at any given time because the shapes created in those networks are not your property.

The case of Google Plus

These days there is much talk of the closure of Google Plus, although many months ago, Google stopped making updates and improvements to this platform.

Not many brands have opted to develop a SEO Specialist in Dubai marketing strategy on Google Plus, probably because this medium was born to be practically a replica of Facebook. Much was said about it in his day, and many wondered about the sense of replicating their Facebook page on Google Plus when users (and potential customers) were not active in this medium.

Engage an SEO consultant

A reliable SEO firm should be in a position to give you an estimate on their offerings. Also, ask them whether they can help you make it happen yourself. If you’re not sure of your abilities, you can request a no-cost estimate. It is recommended to engage an SEO specialist if you’re not sure about what the ideal strategy is for your company.

The reasons for the closure of this medium are ” a security breach .” We could also talk at length about this. It is not the first time news like this has come to light about other networks, Facebook or Twitter, and they are still alive and well.

However, the closure of Google Plus comes to mind to reflect one of the reasons why a company or business cannot be calm if its entire online presence is based on its profiles on social networks.

Apart from the Google+ case, other types of unpleasant situations can occur related to the presence of a brand or business on social networks.

Facebook can close your page.

I know more than one case in which the network has closed the profile of a company for malpractice. I specifically remember a page on Facebook in which the person who managed it had uploaded a video that was not his property and reported by its owner.

Facebook contacted the administrator of the page by email. Still, for reasons that were not relevant, she did not respond to the request to remove the video, and Facebook finally removed the page.

Section: It is essential to know the policies and conditions of using the social networks in which a company has a presence. Professional management of these social media to carry out the appropriate social media strategy for the business would not fall into this type of situation.

However, do not get carried away by some numbers and remember that a follower on social networks is not the same as a customer.

Other compelling reasons why you need a website for your business

A properly designed website increases credibility and trust in the brand, product, or service provided. The sales opportunity is multiplied by 6 in companies with a website.

Your company’s website is the first contact channel between your business, your target audience and your customer. Your business is open every day, 24 hours a day. It is a business card with information about the company and products or services available for millions of Internet users.

It is the perfect medium to inform your business, products, or services. Considering the volume of searches that users do daily on Google (nowadays, even children have a mobile phone with an internet connection), it is appropriate for users to know your business by what you have to say and not by letting others tell.

Having a website with your domain is essential to carrying out any online marketing strategy on social networks.

And, of course, it is necessary and irreplaceable when carrying out email marketing campaigns, the all-terrain of digital marketing, whose benefits you can read in the link.

If you think I have left a compelling reason why a business needs a web page, please, leave a comment to add it to those exposed.