What needs to be done to stand out from the crowd – Unique Packaging A Must
Introduction
Working really hard to make your product sell but facing a lot of problems? Can’t figure out what seems to be going wrong? You are at the right place looking for the answer. We will discuss why sometimes it becomes difficult to sell a product although many others are selling the same thing. Maybe you are ignoring something that you don’t find important but others may. And that is the packaging of your products. Unique packaging can take your brand to the next level and can even help you in growth. Copying other’s packaging styles or ideas will not get you in the league. You need something different and unique to get your hands on. This is what we are going to discuss today and will try to make everything simple so that you can make a difference when you go out selling. So let us begin.
Make Your Packaging Informative
Have a packaging that is informative. Your packaging should not be missing brand and product-related information on it. These pieces of information are very important and need to be there on the packaging. Let us have an example to see how the product description helps you in making a positive impression. Imagine you are a buyer and want to buy something healthy to eat. You go to a store and buy a protein chocolate bar. You keep your dietary information very specific and to your surprise, there is no nutrient content mentioned on the backside of the packaging. How will you react to this? You will be having two mixed reactions. One will be of shock and the other one will be of anger. So, you see how important your packaging information is. Don’t neglect it. Packaging is not as easy and simple as most people think of it.
Having A Stylish Packaging
Gone are the days when people were buying things in ordinary and simple packaging. Modern times require modern solutions. To keep that in mind your packaging should be stylish to make people notice your product in-store and even on the marketplace. Just think a stylish and unique thing always gets attention as compared to the ordinary and simple thing. The same happens with packaging. You must have stylish packaging. For style depending on your product, you can have different shapes and can leave the old rectangular and square shapes that are most commonly used by everyone. Then you can make the packaging have a magnetic closure, add a lid, or even you can have tuck ends. There is a lot of varieties present in tuck end boxes as well. But don’t just leave your packaging box simple and have stylish look that defines your brand.
Constant and Specific Brand Shape
Your brand is your identity. You will be remembered by your brand name and not by your personal name. Most people won’t know who you are nor do they care. But still, they might buy things from your brand. Have a specific and constant brand shape for your product. Sometimes, customers recognize your product from the shape of the box because your products are always in that shape and they know that this specific shape represents this specific brand. Although using packaging boxes with new and unique shapes is not bad but still, people might not like the new shape because if they are old customers and have always seen your product in a specific box shape and when you change the shape, it might change the way of thinking of your old customer. Sometimes it gets complex and you don’t understand what to do. In that condition, you can
Use Add-ons to Make the Packaging More Alluring
When you have done everything for your packaging and you think nothing else can be done. Just wait there my friend and have some patience. Let me take you to a world of add-ons. Add-ons are very important to have this additional beauty for your packaging. Let us dive into an example to see how this works. If you go to a watch store and buy a really expensive watch. Have you seen when either the watch is on display or even after when it is bought the shopkeeper has placed the watch inside a dark color rigid box having pillow inside to make the watch look even more beautiful? Well, this addition of a pillow inside the box makes the watch look even more attractive. Although the watch is the same either you keep it inside a simple box or a box with a pillow. In this example pillow was an add-on. There can be many other add-ons as well. For example, you can have a window on top of the packaging box that is PVC coated or if you are selling multiple things in one box, you can add partitions. So, there can be many add-ons that you can choose from.
Share A Story
What does this mean? Many people ask this same question when they are told to add a story to their packaging. This story can be related to your life. Tell people how much effort have you put to reach a point or you can even share a cause to start the specific product. People like to read these things. You might have seen these stories written at the back of cereals more commonly because when people get up early in the morning and during their breakfast, they start reading the backside the cereal box.
