Marketers are now putting QR codes on everything. billboards, newspaper advertisements, and bus stops Many businesses, on the other hand, are killing their campaigns by making basic errors rather than focusing on a clear goal and adding value.(marketing campaign)
Choosing how a mobile bar code marketing will bring value to consumers is one of the most essential aspects in designing an effective campaign. While QR codes are now in high demand, marketers must ensure that they are properly utilised in order to increase interaction.
Laura Marriott, CEO of NeoMedia in Boulder, CO, said, A lot of the big players are handling QR codes well.
Sunny Sale in South Korea, which used the sun to highlight a QR code that people could scan to get the deals over the lunch period and increase foot traffic was one that I saw as a mobile juror at the Cannes Lions Festival of Creativity, which was an innovative way to communicate the QR code and create a significant viral buzz.
Keep in mind that, while this is a creative way to generate a QR code for scanning, the simplest solutions are frequently the most effective, she noted. Many of the other successful deployments we’ve seen involve placing QR codes on packages or at retail locations to provide additional information about products and services, pricing comparisons, or incentives.
Consumer packaged goods and merchants have done successfully in this area.
The initial steps(marketing campaign)
Marketers should first outline their goals and objectives before incorporating mobile bar codes into their overall strategies.
Setting a defined goal will aid in the development of a campaign and the efficient use of QR codes.
It is also critical for businesses to be innovative.
Taking users to a static mobile website, for example, is no longer sufficient.
Marketers could provide consumers exclusive information as well as additional discounts and savings. As a result, consumers are more likely to participate.
QR codes are a fantastic tool, and QR campaigns have a high success rate, says the author. Ms. Marriott expressed her thoughts. Marketers should take use of this important aspect of mobile media.
When it comes to QR code advertising, one of the most common blunders is sending customers to a non-optimized mobile page.
Ensure that the post-scan experience is customised for mobile and that the user receives a high-value experience,Ms. Marriott said.
Be inventive in your executions, she advised. QR codes are useful in a variety of situations.(marketing campaign)
Don’t limit yourself to just displaying QR codes in adverts; you can also put them on packaging, shelves, and even your employees.
Engagement in the future
Despite the fact that QR codes have been around for a while, many consumers are still confused what they are or what they accomplish.
As a result, education is crucial.(marketing campaign)
Mike Wehrs, CEO and president of ScanLife in New York, said,Tell people what the code does and make it valuable.
Then, as the most critical factor of success, focus on the experience after the scan, he stated. It should be mobile-friendly and focused on achieving a certain goal.
If a user has a negative experience with one of your codes, they may never scan another of your codes again.
Marketers should not post a code unless they have the ability to track it.
Marketers will be able to examine statistics such as location, time, operating system, and demographics, which will provide them with a wealth of information, particularly on how customers interact with their brand.
Brands will begin to consider how QR Codes may be used in more intelligent ways, says the report. Mr. Wehrs expressed his thoughts.
Marketers will consider how to use some of the accessible metadata to make the overall experience extremely relevant and targeted, he said.
It’s critical for marketers to consider why they’re employing a mobile bar code, according to Jane McPherson, chief marketing officer of SpyderLynk in Denver.
The use of best practises in mobile bar code campaigns allows marketers to effectively influence consumers with customised messages at all stages of the decision-making process.
A mobile interaction has the potential to deliver highly integrated marketing experiences.
Wherever they think they can promote consumer conversion, marketers should consider bundling coupon, social, promotional, and commerce together.
Ms. McPherson said, “Make sure the call-to-action is strong.” “In mass marketing, customers are most likely to respond to offers to win prizes, receive discounts, or gain access to special content that are broadly appealing.” When compared to non-incentivized initiatives, a compelling incentive can generate 10 times greater participation.
“While consumer knowledge of the mobile bar code as a signal for interactivity is growing at an exponential rate,” she noted, “thinking consumers understand how to activate a mobile bar code without instructions can be a mistake.” “Programs that provide clear instructions on how to use mobile bar codes can increase participation by 500 to 800%.”
“Mobile commerce will bring together promotions, coupons, CRM, ecommerce, and social media, with far-reaching implications beyond mobile payments and setting the bar for integrated marketing engagements.” Consumers will be able to earn points, digital currency, and coupons when retailers are ready to redeem them all at check out, thanks to mobile bar codes.”
