Updated Guidelines for Facebook Ads 2022

Sophia96m January 17, 2022

0 1,100 3 minutes read

Facebook Ads Manager updates occur regularly, sometimes even at night. To meet the needs of users and advertisers, the forum always needs to change and adapt. There is no contradict that Facebook publicization is one of the best things you can do to attain more consumers and persuade them to change. Facebook advertising is the main path to interconnect with your viewers on the world’s biggest social grid. But Facebook ads are about obtaining your text in front of the right piece of those people. People who may be examining for your outcome or assistance. If you need to get good results, it is major to acknowledge the divergent types of Facebook ads and aiming alternatives before you go inside.

Types of Facebook Ads

Image ads
Videos ads
Poll ads
Carousel ads
Slideshow ads
Collection ads
Instant Experience ads
Lead ads
Messenger ads
Stories ads

How to Advertise on Facebook?

If you already have a Facebook business page (and you should), you can go directly to Facebook Ads Manager or Business Manager to create your Facebook ad campaign. If you do not already have a business page, you will need to do it first.

Don’t worry if you cannot understand the art of advertising. YourDigiLab UK is ready with expert tips to make you prominent in this digital race.

Some Main Points

Here are;

Take Advantage of New ad Format:

Facebook is constantly presenting new ad formats. The new year is a good time to get used to this and consider which ones might be helpful in your campaigns.

Highlight your products in photo ads
Connect and convert with Instagram Stories ads
Show your products working with Video ad
Show more products with Carousel ads
Encourage interaction with the video podcast ad
Payback with powerful Facebook ads

Extend Out New App Users with Automated App Ads:

If you are looking to advertise an app on Facebook, here is a review you should know about. This feature allows app advertisers to create fully automated campaigns designed for maximum performance. To achieve this, he uses machine learning. In addition, its powerful test feature allows you to automatically test different creative combinations. All you need to do is provide the videos/pictures and titles and descriptions. It is important to point out that this feature is still in progress. We are confident that Facebook will make further AAA updates, and we will continue to do so.

What’s Changing in Facebook Ads Targeting:

Facebook will remove targeting options into four main categories and niche segments that are not commonly used.

Health problems
Sexual intimacy
Practices and religious groups.
Political beliefs, social issues, causes, organizations, or individuals (e.g., political party or political candidate).

The Meta update on upcoming changes means that campaigns can continue to deliver targeted audiences toward the end of March 2022.

From Facebook News Letter to Facebook Stories Ads:

After more than a decade of Facebook news feeds like the forum itself, Facebook is turning to news focus. Facebook News is full of screenshots, videos, and posts available only 24 hours. Facebook News ads can be shot on mobile or captured in the studio, and Facebook recommends using your combination both in campaigns, depending on your goals. The quality difference is very important for the amount of engagement that an ad will receive.

Comment Moderation for Creators:

Creators often use Facebook video tools to expand their reach and monetize their content. And while the amplitude of connection that comes with live videos can be positive, it can also root trouble when trolls and irrelevant connect the discussion. This is correct for both live videos and quality content. Facebook launches new gadgets to help with that, permitting creators to block the user and any new accounts they generate in addition to pounding undesirable comments. Finally, creators will be able to set up an improved Facebook Live comment rating to control more about who shares their content.

Facebook Share points for Improving the Performance and Evaluation of Facebook Ads:

In a recent review, Facebook acknowledged that this year’s changes to online advertising privacy policies have made improving and balancing Facebook ad campaigns difficult for some advertisers. In some cases, revised policies lead to increased advertising costs. Facebook has shared a list of tips to improve ads and improve reporting accuracy. These include:

Giving reporting time
Analyzing results on the campaign level
Setting up the conversions API

Conclusion:

These are the most important Facebook Ads Manager updates that all Facebook advertisers should be aware of. We will update this list every time a new update appears. Until then, make sure you understand all of these Facebook Ads Manager updates and adhere to them. Facebook has been widely criticized for its failure to prevent the discovery of disinformation on its platforms, as well as for allowing companies to target users with discriminatory posts and advertisements.

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