Local SEO is a tremendous opportunity for any business owner. It can help you grow your brand and increase the number of customers that visit your business location. However, it’s important to remember that local search engine optimisation (LSEO) is different from traditional SEO. You need to understand how people search for businesses in your area and use this information to craft a strategy that works best for your SEO Company in Ahmedabad.
Identify the Goal
The most important step in the process is to define the problem before you start on any solution. In other words, don’t just go with what you think is right—listen to your customer and ask them what they want!
A good goal will be both ambitious enough to challenge yourself but also realistic enough that you know you can achieve it within a reasonable amount of time (3-6 months). An ambitious goal might include losing 15 pounds or increasing revenue by 30 percent over 90 days; a realistic one might include running a 5K or building an email list for your blog by 50 subscribers within one week’s time frame.
Analyse The Competition
When researching keyword competition, it’s important to keep in mind that not all tools are created equal. The most obvious tool is Google Keyword Planner (KWplanner). KWPlanner gives you access to search volume and traffic estimates for each keyword; however, these numbers don’t necessarily reflect the whole picture.
SEMrush is another great tool for checking your competition. It provides a lot more information than just search volume and traffic estimates: You can see how much money advertisers are spending on PPC ads, estimate how many backlinks they have pointing towards their website and even see what keywords they rank for on each platform (Google search engine results page [SERP], Facebook News Feeds etc.).
Ahrefs also offers similar insights into competitor sites as SEMrush does but adds data about what type of content gets shared on social media networks like Facebook or Twitter with links pointing back to them (this helps you identify which topics are popular among people who visit these sites).
Moz offers similar features except instead of showing paid ads in SERP results it shows organic ones only – this may be helpful if there aren’t any listings from competitors at all but otherwise isn’t really worth using when comparing against others because it doesn’t give enough insight into what kind of content works well within niche markets so you won’t know which strategy will work best for your business’ needs.
Brainstorming Keywords
Before you start the keyword research process, it’s a good idea to brainstorm a few dozen keywords in advance. This way, when you’re ready to start the actual keyword research process, you’ll have some ideas ready to go.
Start by using Google’s Keyword Planner tool (or another keyword suggestion tool) with your top ten or twenty most important long-tail keywords from your list of ideas and see what comes up. Then add those suggestions into your spreadsheet and sort them by relevance score so that we can see which ones are related to each other and which ones are not so much related at all.
Use Local Search Suggestions
You can also use local search suggestions to find keywords that aren’t searched for often, but would still be valuable to your business. For example:
- “near me” OR “local” + bakery
- “near me” OR “local” + coffee shop
- “near me” OR “local” + convenience store
Optimise Your Website for Local SEO
- Use the right keywords.
- Use the right meta tags.
- Use the right page titles.
- Use the right page descriptions.
- Use the right images.
- Use the right content (i.e., put more characters in your title tag).
- Use the right links (i.e., link to other relevant sites within your site).
- Social media activity can influence your local search results so make sure you’re optimising for this as well!
Conclusion
The conclusion of this guide will hopefully have you on the right track to doing local SEO. It’s not easy work, but the payoff can be huge if you do it right. The key is knowing what keywords people are typing into search engines when they want local businesses. If you get those right, then everything else falls into place, like butter on toast (or something else delicious). Just remember that it takes time and patience—if you don’t see results immediately for your SEO Company in Ahmedabad, don’t give up! Keep at it because eventually, people will start finding your website naturally through their regular searches for specific products or services in their area.
