SEO is crucial to organisations in Dubai, and they would like to make improvements to their website ranking and customer traffic. Various aspects of SEO in Dubai can be a boon to companies and a bane to competitors when embraced and ignored, respectively. Knowing these trends will be helpful to various Dubai businesses; hence, here are the SEO trends that businesses need to know in 2024. Learn about page speed optimization, voice search, local SEO, video marketing, mobile-first indexing, and quality link-building to boost your online presence and outrank competitors.
Improving Page Speed
● Google has now decided that the loading speed is an essential aspect of ranking, given that 92% of all website traffic originates from mobile devices.
● They should keep time to load under 2-3 seconds, minimise code, compress images, and remove render-blocking resources in their businesses’ websites.
● The practice of using dedicated web hosting and content delivery networks (CDNs) also enhances site speed.
Voice Search Optimisation
● People in Dubai are becoming increasingly fond of performing voice searches, and smart home devices have accelerated this.
● To capture voice search, businesses must ensure that their websites rank high for long-tail phrases that people would use when talking to their AI personal assistants.
● Another benefit of building featured snippets is also the ability to appear in voice search queries.
Enhancing Local SEO
● Research has shown that over 50% of all the search queries made by Google are for local purposes, where people search for products or services within their area.
● Local SEO should be maximised in Dubai, and this can be done through the following: The businesses should fully work on Google My Business or GMB optimization.
● Other factors that help attest to Google’s authenticity include establishing local citations and collaborating with other businesses.
Video Marketing
● Dubai has an especially high usage of video content, wherein videos constitute more than eighty percent of overall internet traffic.
● It is highly recommended that business organisations should incorporate videos in the market via YouTube, social media platforms, and their websites.
● Ensuring that the videos are more SEO friendly through the use of transcriptions, keywords, and appropriate metadata increases the organic traffic received.
Mobile-First Indexing
– It is noted that 92% of Internet users in the UAE connect to the Internet through a mobile device, and Google now indexes the content of pages based on the mobile version of the site.
– All the companies in Dubai are required to deliver good Mobile User Experience by avoiding long loading times, having good navigation/readability, being mobile friendly, etc.
Quality Link-Building
– Linking is still a key ranking factor that Dubai-based businesses rely on to get approved backlinks from quality relevant websites. It is advisable to post guest posts on specific, reputable sites located within the UAE.
– Other ways that can positively influence local SEO include getting citations, reviews and mentions in directories, forums, and social media.
The Final Word
Businesses need to keep abreast with the latest SEO innovations and trends in Dubai so as to secure a higher position than their counterparts. That is why it is essential to find a reliable Dubaiseocompany that can implement these tactics without any problem. The nature of SEO requires constant changes, so adaptability is crucial to achieving the desired results.
