According to some agency Seo Kuala Lumpur, press releases are supposed to be noteworthy pieces of material that are aimed to pique people’s curiosity and start a discourse about a certain issue. This subject is usually of exceptional interest to the target audience.
The subject of how to use press releases for SEO is a little more complicated!
The answer is, in the end, yes. Press releases may be useful for digital marketing companies, but not in the same manner that they used to be.
Businesses have written press releases for the wrong reasons throughout the years, mostly to get backlinks rather than to share newsworthy material with a targeted audience. As a result, Google began to modify the SEO value of press releases, treating them differently from other types of material. In a Google Search Central SEO hangout on February 19, 2021, John Mueller expressly addressed this.
Despite this change, press releases (done correctly) remain an important part of a comprehensive digital marketing plan.
What role do they play in your SEO efforts?
Let’s get started on this question!
Best Practices for Press Releases
Consider the following three questions before producing a press release.
1. Do you have something to say that is newsworthy?
A press release may be an excellent alternative if your issue is worth discussing outside of your organisation. If it isn’t, a press release isn’t the greatest way to get your message out.
2. Is a press release the best way to communicate your message?
Remember, Google is looking for newsworthy press releases that provide value and insight to an interested audience, not just backlinks. If that’s your main objective, a long-form blog could be the way to go.
3. Who do you want to reach out to?
It’s crucial to identify your target audience because you’ll be writing for them rather than for Google or Google’s crawlers. Make material that is both useful and intriguing.
What Role Does a Press Release Play in SEO?
Both indirect and direct value may be found in press releases.
Your press release’s SERP ranking provides direct benefit. It may build excitement and attract organic traffic to your website. The press release linked in a prominent place also adds direct value. Although obtaining backlinks should not be the main purpose of your press release, strong content typically results in links. These will also be of immediate benefit.
When relevant sources locate and disseminate your press release on their channels, such as blogs or social media, you get indirect value. When this occurs, your website gains brand awareness, referral traffic, and links.
How to Write and Distribute a Great Press Release
1. Decide on a subject that is elevant to the news.
To begin, you’ll need a topic to write about that is noteworthy. It doesn’t have to be earth-shattering to be newsworthy. This might be anything as basic as hosting an event, doing research, or improving a product.
2. Prepare a news release.
Begin with a captivating title. Then, draught a compelling press release. The Search Engine Journal offers a few ideas to consider while writing.
- Write as though you were a third-person observer.
- Keep it short and sweet (400-500 words)
- Include screenshots and any relevant material.
- Get to the point quickly.
- Eliminate jargon and speak directly to your audience.
3. Distribute your news release
Don’t send your press release to journalists in the hopes of getting connections. Remember that creating press releases only for the sake of obtaining links is a terrible idea. Rather, post it on your website and/or email it to a select group of journalists.
3 More Points to Consider When Writing an SEO-Friendly Press Release
- Keep it short and sweet. In the initial few hundred words, try to get the most crucial idea through. This will aid Google (and human readers) in quickly comprehending your message and key insights. Human readers may then choose whether or not to continue reading.
- Make proper use of hyperlinks. Link to additional resources or pages on your website in relevant places. However, avoid over-linking since it may seem spammy.
- Finally, at the end of your press release, give contact information. Contact information is important for news release readers who want to learn more about your organisation and gives another link to your website.
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