Video marketing is top in popularity, and from small to large scale industries are spending lavish amounts of money on creating and promoting video content to heighten brand awareness, engagement with a large audience, and better conversion.
According to experts, when you put the video on your website, it amplifies the conversion rate, which is the main intention of the marketer. A creative product video informs the viewers regarding the video and pushes them to buy the product. There are tons of product videos that can be seen on various video-sharing platforms like YouTube and Vimeo. The same videos are actively promoted on various social media platforms like Facebook, Twitter, and Instagram for better outreach.
Product videos can accelerate sales dramatically, but that does not mean that any random product videos can achieve this feat. To attract the audience’s attention, you need to make engaging product videos.
Here are the tips you have to follow to make quality product videos to increase trust, engagement, and conversion.
1. Stick with the context
The objective of the product video is not only to showcase the details of the product, but you have to describe how the product can meet their daily needs. Make sure that the video answers the below questions.
- How can the product enrich the life of the customer?
- What kind of problem is the product going to solve?
- Can the product increase the happiness of the consumer’s life?
You have to answer these three questions in your video. In this way, the viewers can get deep insights regarding the product, and that will inspire them to become potential customers of the product later.
2. Display and Describe
When you employ a high-concept of the product video trailer, it is quite artistic and fancy, but most of the time, it can’t serve the purpose of the product video properly. That means the viewers won’t know what the product is about and how it can truly meet their needs. It is best to create a product video and a thorough voiceover describing the product and its features.
Here are examples of the product video that maximum businesses follow to provide deep insights regarding the product.
Demo videos– This type of video shows a consumer using the product. This is all about offering firsthand experience.
Explainer video Explainer videos let the audience know how a product exactly works. These videos also share the story behind the brand. Most of these videos are made with a combination of video and audio. Explainer videos inspire the audience to purchase your products.
Tutorial videos are instructive; they offer great insight into the product, explaining step-by-step instructions.
These videos are mainly used to convince the audience regarding the product.
3. Share the story with the audience
When people want to purchase any product, they want to know the details, including the details of the brand. Some viewers also want to meet the people behind the product and the consumers who get benefited after using it. You should make a certain kind of product video that can clear all the audience’s doubts. So, it is important to create videos sharing the brand or product’s story.
Most consumers are tech-savvy, and they want to know the mission of the company’s rather sweet coated stories. So, it would be best to make the product video to explain the business’s reasons for its existence. Answer the questions that the customers have asked regarding the product. In this way, the audience can get a great picture of the product and the insight story of the brand. It helps to strengthen the bond between the brand and the audience.
4. Customise the product video
Product videos are just like advertisements, and they drag the audience’s first impression. This is why video makers should emphasise the appearance of the video. If the video is full of blurry footage or unclear photographs, it can discourage the audience and lead to a sharp decrease in the sales of that product.
Some marketers use the product video as a Facebook ad or embed that on the e-commerce website. These product videos yield greater results. However, you have to customise the video to meet the taste the needs of the customers. This way, it will be easy to impress the customers according to their taste. Your brand logo and quality fonts to jazz up the product demo will win the audience’s heart and later drive sales.
5. Make videos to impress the targeted audience
Each product has a specific consumer base. Whether you target any specific demographic or age group audience, make sure that the video has been customised to be relevant to the potential customer. The target audience is the asset of a brand, and they need to be impressed at any cost. Use graphics, music, and voiceover to cater to details about the product you intend to sell. Once they get impressed, it will be easy to increase the sales.
6. Showcase the personality
Product videos are not only about the products to showcase; you can infuse the personality
along with the video. Showcase the product’s brand identity and outstanding features and let the audience know how it is different from the thousands of similar products out there. In this way, it will impact the decision-making phase of the customers. They don’t have to compare the product with others because you have already done that with the video.
7. Include Call-To-Action
Never forget to include call-to-action in the videos. The audience gets a free passage to land at your webpage from the video directly. They don’t have to struggle to open the website through the browser. If a person sticks with your video till the end, likely he wants to make the purchase of the product and to simplify this process, it is a recommendation to insert Call-To-Action.
8. Make the video as interactive as possible
Marketers feel it easy to talk to the audience with the help of a product video. That means the video should be made in an interactive mode so that the audience can relate to the way of describing the product and its features. This is because your goal should be to start a conversation with a potential customer, and in this way, you can implement the tricks to connect with the person on the opposite side of the screen.
Concluding thoughts
Product videos are the best way to drive more sales to the brand, and if that is made following the above tips, it will help you achieve your goal.
