5 Outdoor Retail Signage Ideas to ‘ Attention
A free-standing pavement sign, also known as a shop sign, is one of the most powerful promotional tools use by retailers to make customers aware of their products or services and get them to come inside. If you’re looking to increase the visibility of your store, these 5 outdoor retail signage ideas can help you do just that!
1) Signs at the right place
The right outdoor signage can tell your customers about your brand, promote new products or services and boost your sales. Pick out locations where you can ensure that passersby will see what you have to offer. A busy sidewalk, for example, is a good spot for an advertisement for an event host at your retail location; it’s a great way to get people in off of the street and keep them coming back. And remember: Don’t skimp on quality—the last thing you want is cheap signage that falls apart or blows away within weeks of being put up. Make sure whatever you purchase is made from sturdy materials so it stays put for as long as possible.
Pavement signs come in many shapes and sizes. Freestanding pavement signs are available in different shapes, colors and materials, so there’s one to fit any business need. There are basic rectangular signs that sit flush with sidewalks and streets. These signs may be use alone or group together to create simple directional arrows (like pointing toward a specific store) or large-scale graphics promoting events or sale items.
2) Signs with the right message
There are a number of great messages you can use on your retail signage that will get customers interested. For example, if your business deals with clothing, remind them they don’t have to go shopping until they check out what you have. Alternatively, offering people special deals or promotions can be an excellent way to boost sales and encourage repeat purchases. It’s also possible for these types of signs to generate interest in products or services outside your main area of expertise; for example, if you run a toy store, highlighting board games might help bring in some new customers who might want Christmas gifts for their family or friends. Another strategy is creating signs that urge shoppers who live nearby—or even employees—to stop by at lunchtime and treat themselves.
3) Sign with the right design
Here are some ideas for your next outdoor retail signage design. You should pick one that fits your brand and is appropriate for your target market. You can also work with a designer who has experience in outdoor retail signage to create something customize just for you. Here are some general rules of thumb.
4) Larger signs work better
The larger your outdoor signage, be it a sandwich board, freestanding pavement sign or a billboard, will impact how people view your business. The bigger and more visible your sign is in relation to competing businesses’ signs. For example, you are more likely to be notice by passing pedestrians. Of course, if you don’t have a lot of outdoor space available for large-scale outdoor signage. And depending on what type of product or service you offer—then smaller is better. Also consider whether your customers would be serve well by large signs.
5) Cost effective
Pavement signs are a powerful and easy-to-use marketing tool, but they’re also costly. Consider what it will cost to install your sign, because it can affect how many potential customers see it on a daily basis—and thus whether or not your business benefits from having one. If you have multiple locations, consider placing freestanding signs outside all of them (especially in areas frequent by clients with heavy foot traffic). As always, be sure that you’re obtaining permits for signage on public roads and sidewalks, as well as at private property locations.
