Multiple Content Distribution Goals – Why And How To Balance?
A fantastic content may be useless if people cannot access it. Content distribution is an act of publication and promotion of content. It reviews how you can provide content to your audience. There are different channels that a content creator or a marketer can use for content distribution in content marketing. Therefore, this article will discuss some practical ways for content distribution OKR goal setting, its three types of strategies and tips to perform content distribution like a pro.
How do you set a practical content distribution goal?
Currently, there are many platforms and channels for content distribution. The content distribution process starts by selecting the target audience and channels and setting the main goals of the content promotion. The audience selection highly depends on the industry that needs content marketing. Furthermore, selecting a channel or platform depends on the content distribution goal. Goals help marketers know where the industry wants to go and what it might feel about reaching the desired destination.
The content distribution goals must account for measuring key performance indicators (KPI) and other metrics. The KPIs for content distribution may involve sentiments, traffic, impact, engagement, and top content. Moreover, its associated metrics involve unique page views, bounce or average time on page, conversation rate, top exits, and comments. Furthermore, these metrics vary greatly depending on the distribution channel. The content distribution goals using these metrics can be defined using SMART goals frameworks adopted by many contents and academic writing services.
SMART Content distribution goals
SMART stands for specific, measurable, attainable, relevant, and timely. Let us see how these five smart characteristics help in defining the content distribution goals.
Specific: Here, you should define your objective behind the content distribution. For example, I want a blog/ article to increase organic traffic on my website.
Measurable: Measurable goals are those that can help you in tracking your progress. For example, how many backlinks we would want on a blog post.
Attainable: This point helps content marketers to use a realistic approach while setting content distribution goals. For example, Can we get the desired amount of backlinks without using any international strategy?
Relevant: It works to link goals and overall objectives behind carrying out a content distribution process. For example, are some goals aligned with our primary content distribution strategy? And many more.
Timely: It works to know how much time you will need to achieve the content distribution goals setting. For example, we have to achieve the desired results within a week by using an effective content distribution strategy.
This is how the SMART goals help in content distribution goals setting.
What are the three types of content distribution strategies?
Content distribution strategies are plans to organise content promotion and publication. The content may be in any digital form involving blogs, videos, infographics or e-books. Content publishing helps you make your content available to the public, but it’s the content distribution strategy that helps the audience find your work. Furthermore, based on the type of content distribution channel, the strategies may be owned, paid and earned.
Owned content distribution strategy
Owned content distribution strategies are where a content marketer can distribute content on a company’s channel. Here, you can control all content-related activities like when and how to publish a video, e-book or blog on a channel. This type’s promotion and publication channels include websites, blogs, social media profiles, newsletters, and some mobile publishing apps.
Paid content distribution strategy
Unlike an owned content distribution strategy, you need to pay other companies for distributing your content through their channel or platform in this type of strategy. This strategy mainly includes pay per click (PPC) ads, sponsored content and paid influencer content.
Earned content distribution strategy
Sometimes, a third case arises other than using someone else’s or your distribution channel. In this case, some other distribution platforms borrow your content for promotion and sharing. This is also known as a third-party-owned content distribution strategy. In other words, the third party shares or promotes your content in this strategy. Also, the third party may be a client, customer, blogger, journalist, and any other entity that wants to earn through your content.
What are tips for effective content marketing distribution?
Content distribution is a vital component of content marketing. It will not be wrong to say that content marketing is nothing more than a waste of time and money without content distribution. Thus, one should use some practical content marketing distribution tips for enjoying more traffic and reach.
- You can use Google Analytics to know how many people seem interested in your site. Also, you can know what kind of pages and sites your target audience is most likely to visit, and many more.
- You can use a content performance prediction dashboard to predict how your content will rank on Google Search Engine.
- Never end the analysis process because it is a continuous process that starts from searching the content topic and continues until you achieve your marketing goals.
- No matter how brilliant your content is, the chances of sinking your content in the depth of the internet are very bright. So the content distribution must be accomplished side by side with search engine optimisation.
- For effective content distribution in marketing, you must make your content searchable. Thus, proper keyword searching techniques, knowing the interests of the audience and adding sentiments to your content can help make it more searchable.
- The last and the most helpful tip for achieving content distribution goals in content marketing is to select the best tool for you. Several content distribution tools can help you promote your content faster with greater ease. For instance, HubSpot, Medium, HARO, GaggleAmp, AddThis, and Outbrain are among the top tools to achieve content distribution goals.
Consequently, content distribution aims to increase business growth by adopting content visibility-promoting strategies. This process must start by setting content distribution goals for which the SMART framework may prove extremely helpful. Besides, you need to select the right content distribution strategy based on the distribution channel for achieving a goal. You can also use pro tips and content distribution tools for achieving quick results.
