HOW TO DO SEO COPYWRITING: A BEGINNER’S GUIDE
In this article, we will see together what techniques to use in the process of creating SEO Friendly content and therefore how to do SEO Copywriting for your blog, e-commerce, or whatever, even if you are a beginner and without having specific skills in the field.
Furthermore, we will see why SEO Copywriting services are essential for a website and why any business should not do without them if they decide to start an online project.
What is the difference between SEO Copywriter and Copywriter?
We talked about the difference between SEO Copywriting and SEO Content Writing. But now we will see specifically what are the differences between a traditional Copywriter and an SEO Copywriter.
What is it that differentiates an SEO Copywriter from a simple Copywriter?
I have created an infographic for you with all the main differences between these two roles. Which, while seeming similar, are actually dealing with very different things.
Where is SEO Copywriting used?
SEO Copywriting is used for e-commerce websites, persuasive blog posts, persuasive newsletters, Landing Page texts, or webpage texts that include videos that promote or sell something. You can do SEO Copywriting after carrying out Keyword Research or keyword research, in order to focus.
How to do SEO Copywriting: how to use keywords in SEO-friendly text
There are some very important factors that characterize optimized and consequently the style of writing that must be adopted in an SEO Oriented text.
Do you have any idea what are the characteristics of the keywords to choose for writing a text and how to use them to optimize it?
How is SEO Friendly text formatted?
There are various techniques that are very useful for formatting a text so that it is correct in the eyes of Google. Above all easily scannable by users, let’s find out:
SEO Headings
They are the tags h1, h2, h3, up to h6, found in the article.
They designate the various paragraphs of a web page and serve to indicate to Google the hierarchy among the topics covered.
The h1 represents the main title, it is also called the headline and must include the main keyword.
Headings h2, h3, up to h6, on the other hand, report to the Google spider the related topics that can or better must include secondary and correlated keywords.
Tag Strong and Tag Em
As already mentioned above, the keywords formatted with Strong bold and Em italics are used to communicate to search engines. The semantic role and the importance that these keywords play in SEO.
Understanding how to do SEO Copywriting
Understanding how to do SEO Copywriting is not easy if, despite the knowledge of SEO logic and the use of keywords, you are not able to write for us fluently and authoritatively about certain topics. Each of which focuses on different utilities for users, which we will discuss in the next paragraph.
How to do SEO Copywriting to increase website visits: tips and strategies
You must know that the texts to be published on the web must be optimized for SEO by following some strategies.
In addition to the use of the keywords mentioned above, now in fact. We are going to dwell together on some strategies concerning the shape and style of the content.
Attract attention
The contents of a web page and in particular the title must attract the attention of the users as well as the subtitle.
Being able to write a title that attracts the reader’s attention most of the time can help us increase the CTR of our article or the Click Through Rate.
You need to be able to summarize the most important information to communicate and use a writing style that must vary from topic to topic.
At the same time, we must keep in mind to be persuasive at the right point for promotional texts such as those of Landing Pages and to be authoritative and updated for web pages that must communicate information and educate the reader.
Read More: The Top 3 SEO Trends Of 2022
Structure the form of the content in a clear and intuitive way
When writing SEO-optimized text, it is important to avoid blocks of text and remember to insert spaces between paragraphs on the web page, approximately after 3 or 4 lines of text.
Furthermore, the use of bulleted lists is a very important help in reading. It helps you to outline the content and to make the structure of the topic better perceived.
Insert photos, videos, infographics, podcasts
The use of various multimedia elements is important to enrich the Copy of a web page.
They help the user to better understand the content. But sometimes offers a more pleasant and interesting opportunity for use, with a greater visual impact.
Doing Internal Linking
Inserting links on a web page is very important for users to navigate between the various pages of the website, thus increasing visits to the portal. The more substantial the text period, the higher the value that the Google spider attributes to the link involved.
Insert external links
These links serve to make a web page more interesting and authoritative.
They must offer users a lot of information that they can learn more simply with a click.
However, these websites where we want to link must always be chosen with care. We must make sure that these sites have not been penalized by Google for abuse of links.
Insert the Social buttons
Encouraging sharing on social networks is a very important strategic move since. The ranking of a web page can also depend on the number of shares in addition to the SEO optimization of the text.
Let’s now focus on how to perfect an SEO Copywriting strategy by creating effective titles.
