Reaching a larger audience, increasing the popularity of your website, is one of the purposes that you can achieve through the technique of guest posting or guest blogging.
Exactly gaining links to your website is a way to generate greater popularity and relevance to position your website and gain traffic.
If you want to get quality links, I recommend you first know how to make a guest post, what is a guest post, convince yourself a little more by knowing the reasons to implement this technique, and start working.
What is a guest post or guest blogging?
Guest post is a link-building technique that helps you attract qualified traffic and gain popularity online; It is about sharing content and writing for another blog as a guest author.
The main purpose of this technique is to share links, boost domain authority and recognition.
Why do Guest Post?
Before spamming was very useful, it was the easy and safe way; Among so many techniques was the purchase of a large number of links, the use of forums and other tools.
Now the rules have changed, Google demands quality links, a factor that cannot be lacking in your Link Building strategy.
Google counts each quality link as a credibility vote, thus increasing popularity to rank in search engines.
The guest post is a way to get backlinks that greatly favors the SEO of your corporate blog. Apart from generating greater notoriety, it allows you to attract an audience that you can convert into leads.
You can also gain authority in a branch, also generate credibility and trust among your target audience.
Starting collaborative work with a specialist in a subject that you do not master, makes it easier for you to strengthen your blog.
How to guest blog
The step-by-step of guest blogging to write on recognition blogs
Step 1: Choose the right blog
The success of this work depends on the correct choice of the blog you want to write as a guest author, some tips can help you.
If you want to attract qualified traffic, it is necessary to find the correct blog or website, otherwise, you will waste time and resources.
There is no denying that it takes time to get accepted by more authoritative blogs when you are just starting. It’s not that complex when you can implement scalable strategies to reach higher authority blogs.
Start with some hard research, make a list of blogs and analyze the following criteria
Core themes
Look for blogs that have similar or complementary topics in front of your blog, for example, a marketing agency can look for blogs that point to entrepreneurship topics, to attract those entrepreneurs who want to invest in a marketing agency.
Audience
After analyzing the aforementioned factors, you can be more clear about the type of audience that the blog has.
Remember, it is not just about increasing the visit rate, but about attracting a qualified audience that arouses interest in the brand.
Publication frequency
There are blogs that he writes every six months or three months, so there is a great risk of falling into a blog that does not have frequent readers.
Reputation in social networks
Monitor social media interactions, comments, interactions, and the number of followers.
Domain authority
The Domain Authority score represents the level of online reputation that you can evaluate from the MozRank platform.
The reputation is measured from a maximum score of 100, taking into account that only platforms like Facebook achieve 90 points onwards; So, you can look for a score between 30 and 40, it is a considerable assessment.
Before joining the list, it is important to confirm that there is an opportunity to write as a guest author.
Step 2: Create valuable content
The key to unlocking highly reputable blogs is developing highly valuable content for your audience.
At the same time, it is an opportunity to hook a large number of followers that will become leads. But it is important to emphasize that it would be a mistake to try to mention the benefits of a product or talk about the brand.
STEP 3: Determine the articles you want to link
Do not leave the choice of the content you want to link to chance, focus on choosing the article that positions the pillar keywords.
STEP 4: Submit a proposal
A determining point for receiving a positive or negative response depends on the proposal you send.
Agree on the type of content that you can share as a guest author, keeping in mind that your interests may not coincide with the content partner.
To avoid this failure you can take into account the following options:
-Send between three or four suggestions gives you a greater opportunity to negotiate.
– Among the suggestions you can take into account the content that the partner lacks, and provide an attractive proposal.
– Focusing on topics that you have the greater mastery to provide your experience and knowledge.
– Taking into account the above points, it is essential to make a convincing proposal.
To prevent the proposal from going unnoticed, you can earn their trust by leaving a great contribution in the comments on social networks and articles.
During the negotiation process, the partner determines the number of Backlinks and the word number of the article.
STEP 5: Link your guest post plan in the content calendar
From the moment you design the editorial calendar, it includes the guest post strategy, in this way you will have an order and you can plan to meet the specific delivery dates.
STEP 6: take care of the quality of the presentation
Quality is an elementary factor, an organized presentation, high-quality images, exactly as if it were for a client.
Live Instagram Guest (Guest Post)
The guest lives model is a way to make gues post but to gain followers on Instagram or Facebook.
Just like you write as a guest author, you can send a mutual collaboration proposal that the two parties gain authority in social networks.
