LinkedIn Ads Management Services Agency is a very valuable tool for establishing contacts with professionals from any industry. When organic posts aren’t enough, the social network gives us a big hand with a powerful advertising platform. To make the most of it and get new business contacts interested in your business, you can focus on certain types of ads and content. Find out in this article.
If you are already using pay-per-click techniques to improve your presence, you cannot fail to try LinkedIn Ads Management Services Agency, one of the most popular tools for obtaining quality business contacts.
Here are some tips to get to know and make the most of this platform:
- the available ad formats
- what to communicate through LinkedIn advertising
- what content to focus on
The ad formats available for paid advertising
The types of ads that LinkedIn Ads Management Services Agency makes available to acquire new contacts in line with your business are different. Of all the paid LinkedIn campaigns, I recommend that you, first of all, aim for these types if your primary goal is to acquire potential customers:
Of course, LinkedIn Ads Management Services Agency‘s advertising campaigns don’t stop there. Your B2B company can also invest in other objectives that help increase its popularity :
Once you have chosen the goal to be achieved, you need to choose the type of ad that is best suited to achieve it. Once you click on “Create ad”, LinkedIn submits you to different types of ads to compose your advertisement :
Ads with a single image;
Image ads in form format;
Video ads;
Event announcements;
Text ads;
Spotlight Ads (dynamic ads that redirect users to your website or landing page);
Message format ads;
Conversation format announcements;
Follower Ads.
Once you have set all the “creative” details and selected the target you want to reach (the target audience), you need to define the payment method for your ad. It can be CPC (pay per click) or CMP (Cost per thousand views).
Set your daily budget and start date and end date for your listing and that’s it.
What to communicate through LinkedIn advertising
Before you even decide what informational or promotional content to show through your ads, take a step back. Try to understand what values and solutions you need to communicate to your potential customers on LinkedIn.
I’m not just saying this: if users can’t care less about your offer, your LinkedIn ad conversion rates will drop inexorably.
Based on my experience with B2B companies, I recommend that you focus on:
professionalism – and what am I going to tell you to do? LinkedIn has no room for rough and coarse content. If you recognize that you do not have an image that is not exactly flawless, contact a web marketing agency that knows how to properly manage a social media management strategy on this platform;
uniqueness – forget all those obvious, hackneyed phrases like “we are a leader in the industry” or “our purpose is to achieve your goals”. They are used so much that they have now lost their meaning. Think about the aspects that make your B2B company different from others in your sector and communicate this through paid ads;
answers to real problems – do not imagine or assume, ask your sales representatives directly what are the difficulties that the customers you deal with daily encounter most often. Once you’ve clarified the real needs of the LinkedIn members you want to reach, bam! Get him to find the solution under his nose with a nice advertisement.
Which content to focus on to hit the target
Just like you would do with the editorial plan of your B2B company’s business page, even with sponsored content, you will have to aim at the curiosity of your potential customers and communicate in a few moments what differentiates you from the competition.
The types of content to offer to your audience can be different, such as:
Case studies full of photos and specifications of the products used;
Free brochures or guides;
Short tips in the form of slide carousels, usable in a few seconds;
Videos about your products or services;
Infographics that show the concrete benefits of your products/services.
