5 WEBSITE DESIGN IDEAS THAT WILL HELP YOU GET MORE LEADS
We enlisted the help of experts from a custom web design firm to come up with a few design suggestions that can help you convert your website into a true conversion machine. Here are five examples: (website builder)
1. Maintain Consistency in Your Branding (website builder)
The way your audience communicates with you is heavily influenced by your branding. Whether you’re a B2B SaaS firm or a new mom who wants to establish a blog to share your experiences as a young parent, this is true.
Whatever your goals, sector, or niche, well-presented and consistent branding will help you tell a storey that connects the appropriate people with the right items.
If you want your company to appear genuine and engaging, make sure your website reflects this branding storey. That’s why it’s critical to match your online branding strategy to your website design.
You should carefully place your logo throughout the site, together with messages that present your aims and advertise your services/products in the best way possible, to standardise your branding. This will assist visitors to your website in understanding and associating your brand values with your company’s visual identity.
The organic SEO rankings of your site can be considerably improved by developing your online brand. This is because, as previously said, search engines utilise algorithms to crawl your site and use the information collected there to direct searchers to your location.
It will be difficult for Google to locate the suitable audience to promote your site unless you make it clear what you do and who you are. Here are a few more options for getting quick SEO results.
Brand consistency helps to establish reputation, which instils more trust in both prospects and search engines.
2. Take Advantage of Contrasting Colors (website builder)
Color has the ability to affect a customer’s perception of your company, but it can also do more. Contrasting colour schemes can aid in the retention of your message, particularly when it comes to call-to-action buttons, which can be made more visible with the proper colours.
Your brand’s identity is inextricably linked to its colours, and your website should represent this while assisting the most crucial elements to stand out.
To evoke emotions in your prospects, choose the proper colours. A bold colour scheme may set the tone and convey a statement, so use colours that are consistent with your brand.
Contrast, on the other hand, means considerably more to certain people than simply making a website’s call to action stand out. It can make it easier for people who have visual impairments to interact with your website. Making a website more accessible is not only ethical; it also ensures that your message reaches a larger audience, which can make a significant difference in the long term.
3. Don’t be afraid to use negative space. (website builder)
Negative space in web design, like in the Japanese art of ikebana flower arrangement, can be used to great effect. Negative space, for the uninitiated, is the space around the major topic of a picture that is intended to attract the subject into focus.
Cutting through the clutter in today’s cluttered, overstimulated society is crucial. Maintaining digestible, clear, and crisp content on your website will help you enhance conversions. This can be accomplished by strategically using negative space, especially if you want to convey a more refined vibe.
Allow greater space between crucial pieces on your website, such as writing and photos, to allow each part to breathe. This is both appealing to the eye and compatible with the modern concept of minimalism.
In the last section, we discussed your site’s colour palette, and it’s crucial in this phase. You’ll need a colour scheme that works if you’re going to use a lot of negative space. This will aid in the creation of a visually appealing design that emphasises your message.
4. Invest some time and effort into your photographs
On your website, high-quality images can assist your brand become connected with high-quality service. Custom graphics and one-of-a-kind photos take time and work, but they may make a huge difference when compared to stock images that we could download it in a matter of seconds.
Customers want authenticity, therefore if you can deliver it, your brand will become more well-known. Also, utilise photographs with people in them, as humans are hardwired to bond with them. Have your models smile a lot because the facial expressions we observe on others often influence how we feel.
Instead of using stock photos, get your employees, staff, stakeholders, or even pleased long-term customers to help you. Using real individuals in your images will make your company appear more approachable and welcoming, as well as adding a human touch.
5. Make Page-Load Speed and Performance a Top Priority
Last but not least, there is the issue of website performance. A slow-loading website is likely to affect your conversions more than any other issue, as a one-second delay in loading your website can cost you up to 20% of conversions.
A beautiful website won’t assist you much if majority of your visitors leave before it even loads. Before adding any fancy visuals or animations, make sure you optimise your website for both desktop and mobile devices and running smoothly.
According to Google, users will abandon your site if it takes more than three seconds to load. Not only that, but search engines will penalise slow-loading sites due to the bad user experience they deliver.
Conclusion
Today’s internet users anticipate instant results. They will go to the competition if your site takes a long time to load, looks unpleasant, or is difficult to browse.
Thankfully, in 2021, we have so many web design alternatives at our disposal that there’s no justification for offering a poor user experience on your website. Step up your web design game and do everything you can to make your consumers’ conversion funnel experiences more enjoyable.
Source: website builder
