15 TIPS FOR BUILDING AN EFFECTIVE BUSINESS WEBSITE IN 2022

Web design Windsor

Arjantech April 2, 2022

0 621 6 minutes read

We are living in the digital era, and everything we do online counts! If you have a business, going digital may be one of the best decisions of your life. Even if you don’t conduct your business online, having a website is absolutely necessary. However, simply having a website is not enough. It is about building your brand and making your online presence captivating. The first step towards achieving that is building an effective business website as a web design Windsor. From appearance and functionality to coding integrity and navigation, a lot goes into a business website creation. If you are wondering how to go about it, here are 15 tips that should get you started.

· Go for a simple design

You might think that you need an extravagant design to build an effective website, but that is far from the truth. If you are planning to build an affordable Canadian web solutions business website, even a simple design can work wonders. You can limit the use of animated gifs, colors, and fonts, which often distract the users from the core message of the webpage. Remember, simple does not mean boring! Even minimalistic designs can look attractive.

· Pay attention to the content

Content is one of the most important aspects of the website. No matter how well your website has been designed and developed, if it does not have good content, it fails to fulfill the main purpose. Make sure the content on your website is both engaging and easy to understand. When it comes to written content, it would be best to use short paragraphs and bullet points.

· Make sure that the information on your website is accurate

This one might sound like an obvious one, but you would be surprised by how many people tend to ignore it during the business PHP website development process. Every information you put on your website, whether it is a number or product information, it should be accurate and up to date. Wrong information is a huge turn-off to customers, and even grammatical errors in the content might reduce your credibility. You must proofread every page before it goes live, and you should also do it after making changes to pages.

· Add a call to action on each page

Every page on your website should entice the audience to fulfill an action. This action can be anything like giving you a call, signing up for a service you provide, buying one of your products, or downloading a white paper. No matter what action you want the users to fulfill, make sure you provide a clear invitation. The webpage must have a button or a link and a clear message. It would also be smart to keep the call to action button on the top side of the page so that users don’t have to scroll endlessly to get to it.

· Make sure your website is mobile responsive website

Smartphones have changed the way we browse the web. According to a 2016 report, over 62% buyers prefer making online purchases using their phones, and over 90% of users use online retail stores for comparing prices and checking reviews. You can be sure that the number of mobile users and shoppers has only increased since then. If your website is built only for desktop users, you risk losing a large chunk of potential customers. That is why when you hire a Windsor website design agency in Ontario, make sure you go for a responsive website.

· Your website should be easy to find

If you are a well-known brand in your region, the chances are that people would like to search for your business or services by name. So, you should choose your website’s domain name accordingly. The traditional choice is to use the company or brand name as the domain name, but you can also use a name that describes your business. You can even get multiple domains that lead to the same website.

· Make sure your website is easy to navigate

You would not want the users to get lost while browsing through your website. More often than not, users come to a website looking for a particular information, and if they do not find it within a few seconds of browsing, they get frustrated and leave the website. The only way to prevent that from happening is by making your website easy to navigate. One way to do that would be limiting the top-level navigation menu. You can have five clearly labeled tabs and put the related pages under them. You should also make it easy for the users to return to the homepage no matter which page they are on.

· Keep your contact information above the fold

If the main purpose of the website is to entice people to call you or drop you an email, you need to make sure that the users find your contact information easily. According to experts, your contact information should be visible. You can put it at the top of the home page so that users do not have to manually search for a phone number or email address. On the other hand, if you connect to the users via social media, make sure you put the links to your social media pages on the header or footer.

· Pay attention to the speed

No one likes a slow website! Today, most users have access to high-speed internet connection. They are not going to wait for your website to load. Surveys have revealed that 88% users form a negative opinion about a brand if it has buggy and slow website or app. If your website takes more than a few seconds to load, the users are likely to abandon your website and choose a competitor. That is why you need to keep the software updated and videos and images optimized to improve speed. You should also choose a website host that is capable of handling your bandwidth demands.

· Pay attention to branding

Branding is crucial to the success of your business. Regardless of whether you have a small or large business, if you are taking it online for better recognition, you must invest in branding as well. Even if you have an affordable business website, you can use the power of branding with the design and placement of your Business Logo Design company . Your brand logo must be professionally designed. Logos with a clear and catchy picture and unique voice can attract the users’ attention. You should also place the logo where it is clearly visible. Most websites prefer to put the logo on the upper left corner. You should also use the same logo for print ads, packaging and branded apparel.

· Make sure your website is SEO-friendly

Today, every company and brand is vying for online visibility and recognition. Because the competition is so intense, it is easy for a website to get lost in the crowd. If you do not want your website to have the same fate, you must invest in SEO. Search engine optimization will ensure that your website ranks on the top of search results whenever a user searches for the product or service you provide. However, before you begin an SEO campaign, make sure your website is SEO-friendly. You can consult an Local SEO agency right from the website development stage to achieve that.

· Pay attention to browser compatibility

Ask any website design agency in Ontario and they will tell you how important it is to build a site that is compatible with multiple browser. Not everyone uses the same browser, and there are many to choose from. Google Chrome, Internet Explorer, Safari, and Firefox are some of the top and most used browsers. You need to make sure that your website loads properly on all of these browsers.

· Add captcha tests

Websites that do not have captcha tests in place get flooded with spam in their site forums, contact forms, and comment sections. High level of spam is not only a nuisance to look at, but it can also bring down the credibility of your website. Adding captcha tests will differentiate the human users from the bots. You must add these little tests to your contact forms or comment sections to make sure that only human users can contact you or leave a comment on your blogs.

· Don’t skim on security

The advancement of technology can feel like a double-edged sword when you consider how they increase security risks. Malicious hackers are getting smarter every day, and they are using advanced technology to steal sensitive data. Security risks can seriously compromise a website’s integrity. You must be ready to prevent security breaches from the front and back ends. You must pay extra attention to security if you conduct transactions on your website.

· Display customer testimonials

Most users rely on customer reviews before they select a product or service. Displaying messages from happy customers or clients is a great way to show the users that you are worthy of their trust. However, make sure the testimonials are genuine. Fake reviews can be a huge turn-off, and they can have the opposite effect.

A lot goes into the creation of a business website. If you are planning on building a website for your business, make sure you hire reliable and competent professionals to do the job.